NOOKA<\/a> is a relatively new company, it was founded in December 2005 in New York City, however NOOKA has offices worldwide including Japan and Europe. NOOKA\u00a0\u00a0was founded by designer Matthew Waldman, they mostly design and produce watches that\u00a0are primarily focused on the intersection of design and technology. With NOOKA you don’t need to know how to tell time like on an old school watch,\u00a0they\u00a0display readouts of bars, lines and dots representing a visual progression of time instead of using the hour and minute hands.<\/p>\n <\/p>\n NOOKA’s\u00a0first time pieces ever designed and successfully manufactured were the Zoo and Zot series of timepieces.\u00a0\u00a0They were such a success that\u00a0in 2010, the Zoo series and Zot series were inducted into the JIDA (Japan Industrial Designers’ Association) Design Museum as part of the Vol. 12 Selection. NOOKA doesn’t just make watches, though, they also make sunglasses,\u00a0<\/a>\u00a0bags, belts, figurines, wallets, and they are working on many other projects that haven’t even been reveled yet.<\/p>\n NOOKA has been featured in many publications. Just last month, NOOKA’s watch called the\u00a0NOOKRONO was featured in June\u2019s Issue of GQ, and NOOKA was also called\u00a0“One of the best digital watch brands out there” by Highsnobiety.<\/p>\n <\/p>\n Unfortunately for me, my very favorite NOOKA design is the Zot V-Series Galaxy watch – it has been discontinued for a long time, and they are pretty much impossible to find. It’s truly a work of beauty, with a galaxy inspired pattern all over the face and strap. Bring it back, NOOKA! Please!<\/p>\n <\/p>\n